Tesla UK depreciation in 2018

Tesla has often been quoted as one of the lowest depreciating cars on the market however there is also evidence from sellers of poor trade in values and heavy first year depreciation. We decided to take a closer look.

Update: Before we dive into the detail of 2018, it's worth reflecting that 2019 has seen a large number of price changes, model tweaks and in Europe the launch of the Model 3. We've added to our conclusions at the end.

A word about our analysis

The market pricing of Teslas has been in a state of price change flux over the years, certainly in the UK in recent years there has been much change due to currency fluctuations, but there has also been a number of model and option changes that has made it difficult to make meaningful comparisons. As an example, in 2016/2017 there were a number of price rises and as a result the replacement, like for like vehicle often went up by a considerable amount, this helped considerably the depreciation figures. But the inclusion of options like the premium pack also meant later on, the same car became cheaper.

To cut through this, we've looked at our own data, taken from thousands of cars that were advertised for sale last year in the UK, and what the average price was for each model, variant and year each month.

This has given us some trend statistics, and like all statistics a degree of caution is needed when reading the data. Firstly:

So what were our key findings?

The chart below shows a number of popular MS models and how the average listed price changed over the course of the 2018.

UK 2018 price charts

The big fallers were

Tesla MX analysis

We've not included the MX chart but the results are slightly different.


The data suggests the popular cars are either the entry level MS, and the longer range versions. The MX P models aren't as popular and considering the high list price the % falls equate to sizeable amounts of money. This has been made worse for existing owners following the price cuts, although it could be argued that a MX P now represents better value given its lower price.

The dust has not yet settled on the impact of the Model 3 launch, Tesla dropped the Standard Range/75D MSX only to reintroduce it, and if you look at the spread of the range there are now cars at most price points.

Single digit falls are still relatively good on used inventory, the first year price falls especially on the 75D MS were exceptionally high and the main concern, as stated earlier, this is possibly why Tesla have decided to drop the model.

From a new buying perspective, buy the best range you can seems to be the best quard against depreciation. As a used buy, the price should reflect this in the sense that a used Standard range car should have already depreciated more than a long range car.

You can check out our current inventory listing data for the UK here

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We are Tesla owners and in general supporters. We don't hold stock in Tesla, nor do we short Tesla stock. Our views are our own, based on data points and research that we conduct ourselves. Our goal is to take an impartial view as far too many organisations are either extremely pro or anti Tesla.

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